Equating Performance With A Product Line
Honey Stinger is a company that produces a range of food products based around honey, including energy bars, gels, and waffles. Honey is a natural source of energy, and Honey Stinger products are designed to provide athletes with a sustainable source of energy during exercise. To create a photography lifestyle campaign for Honey Stinger, we combined real athletes’ everyday struggle to be the best with a product line that facilitates that goal. We photographed Honey Stinger products in use by athletes in training and competition, as well as in more everyday settings. The campaign conveyed the message that Honey Stinger can help anyone who wants to perform at their best, whether they’re an elite athlete or just trying to get through their day.
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